{"id":10123,"date":"2025-07-02T12:22:00","date_gmt":"2025-07-02T16:22:00","guid":{"rendered":"http:\/\/www.sherweb.com\/blog\/?p=10123"},"modified":"2025-09-06T01:27:55","modified_gmt":"2025-09-06T05:27:55","slug":"switch-from-direct-to-indirect-csp","status":"publish","type":"post","link":"https:\/\/r-swca2-app15-sherwebbl-change-font-czgcf8cmcjh3asb3.canadacentral-01.azurewebsites.net\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/","title":{"rendered":"What direct CSPs need to know before choosing an indirect provider"},"content":{"rendered":"<p><em>In the second installment of our CSP transition series (<a href=\"https:\/\/www.sherweb.com\/blog\/partner\/direct-bill-partner-vs-csp-distributor\/\">click here for part 1<\/a>), <a href=\"https:\/\/www.sherweb.com\/blog\/tag\/author-alexandre-laflamme\/\">Alexandre Laflamme<\/a>, Partner Programs and Sales Incentives Manager, breaks down what direct CSPs need to know before choosing an indirect provider. Learn how the right decision can protect your margins, simplify compliance, and help your business grow long after Microsoft\u2019s changes take effect.<\/em><\/p>\n<p>When Microsoft announced its updated requirements for the direct Cloud Solution Provider (CSP) program, many partners found themselves navigating unfamiliar territory. With a $1 million annual revenue threshold, 24\/7 support obligations and mounting compliance costs, the direct model has become increasingly difficult to sustain, especially for those focused on growth rather than administrative overhead.<\/p>\n<p>This shift isn&#8217;t just a policy change; it signals a broader evolution in Microsoft\u2019s expectations for its partners. The challenge now is less about choosing a model and more about aligning with a partner who can help you operate at scale without compromising efficiency.<\/p>\n<p>You\u2019ve already built a functioning <a href=\"https:\/\/www.sherweb.com\/productivity\/microsoft-365\/\">Microsoft<\/a> practice. You understand your clients, manage your margins and provide value far beyond licensing. But the operational demands of remaining direct have changed the equation. Instead of offering autonomy, the direct model is now asking more than many partners can\u2014or should\u2014handle alone. And if you&#8217;re one of the partners navigating this shift, it\u2019s okay to feel frustrated, uncertain or even a bit resistant. This isn\u2019t the transition you planned for, but it doesn\u2019t have to be a setback.<\/p>\n<p>For many, transitioning to the indirect model is the only viable path forward. But that transition comes with its own set of decisions. The most critical? Choosing a provider that doesn\u2019t just meet the basic requirements but actively supports your long-term growth and day-to-day execution.<\/p>\n<blockquote>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/info.sherweb.com\/partners\/direct-csp-transition.html\">The right CSP Distributor does more than preserve margin. It turns your Microsoft business into a growth engine.<\/a><\/h2>\n<\/blockquote>\n<h2>What Microsoft\u2019s new direct CSP economics mean for your business<\/h2>\n<p>Microsoft won\u2019t tell partners outright to leave the Direct Bill model, but if you don\u2019t meet the new thresholds, staying direct simply won\u2019t be an option.<\/p>\n<p>Direct partners will soon need to:<\/p>\n<ul>\n<li>Generate $1M in annual Microsoft revenue (at the Partner Global Account level)<\/li>\n<li>Pass an annual assessment covering billing, provisioning, compliance, customer support and security capabilities<\/li>\n<li>Maintain MAICPP standing, solution designations, and skilling requirements<\/li>\n<li>Build and manage their own API-based billing and provisioning systems<\/li>\n<\/ul>\n<p>These requirements aren\u2019t standalone tasks and they\u2019re not minor adjustments. They\u2019re evaluated together through Microsoft\u2019s annual capability assessment, and they represent a significant shift in the level of investment required to stay compliant.<\/p>\n<p>We\u2019re seeing many partners who originally pursued direct status for better margins or autonomy now reallocate time, talent and incentives just to maintain their standing. That operational strain can erode profitability and hinder innovation.<\/p>\n<h2>Why choosing an indirect CSP is a strategic move<\/h2>\n<p>Indirect isn\u2019t a fallback, but rather a strategic advantage. The indirect model, when supported by the right provider, should simplify your operations and enable you to compete more effectively.<\/p>\n<h3>A strong CSP partner will:<\/h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Offload provisioning, billing, and licensing complexity<\/li>\n<li>Help you unlock Partner Center incentives, co-op funds and strategic services you might otherwise pay consultants for, all with built-in professional support<\/li>\n<li>Equip your teams with modern tools, training, and go-to-market enablement<\/li>\n<li>Offer co-branded or white-labeled support so you maintain trust with clients<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>By contrast, some providers merely offer access to a portal with limited guidance or follow-through. That\u2019s rarely enough for partners accustomed to managing every aspect of the client experience. What you need is a provider who enhances your ability to deliver, not one who expects you to lower your standards. This model isn\u2019t about compromise. It\u2019s about redirecting your energy toward value creation, not administrative survival.<\/p>\n<h2>Short-term convenience can create long-term risk<\/h2>\n<p>Many direct CSPs feel pressure to move quickly. But speed shouldn\u2019t come at the expense of scrutiny. Choosing a provider based on name recognition or a simplified onboarding path may seem efficient\u2014until inefficiencies emerge at scale.<\/p>\n<p>Here\u2019s what often gets overlooked:<\/p>\n<ul>\n<li><strong>Lack of visibility:<\/strong> Can you actually see client data, licensing changes, or usage patterns without filing a ticket?<\/li>\n<li><strong>Poor incentive tracking:<\/strong> Does your provider help you claim MAICPP benefits, rebates, or co-op dollars\u2014or do they assume you already know how to do tha?<\/li>\n<li><strong>Bundling support:<\/strong> Does your provider help you package Microsoft services with complementary offers that reflect your value \u2014 instead of just reselling single SKUs<\/li>\n<li><strong>Support misalignment:<\/strong> If something goes wrong, is your client calling you\u2014or waiting days for a distributor to escalate on your behalf?<\/li>\n<\/ul>\n<p>These gaps can erode both margin and reputation. And for partners in a competitive market, those losses add up fast.<\/p>\n<h2>What to ask before signing with an indirect CSP<\/h2>\n<p>To make this shift worthwhile, you need more than a license reseller. You need a business partner. Here are five things to dig into before signing a new indirect agreement:<\/p>\n<h3><strong>1. Migration process and readiness<\/strong><\/h3>\n<p>Ask about the timeline, milestones, and people involved. Do they offer guided onboarding? What resources are available post-migration? Are transitions staggered or all-in-one? This will impact service continuity.<\/p>\n<h3><strong>2. Platform capability<\/strong><\/h3>\n<p>Can you provision services in real time, manage your licensing with ease and integrate your PSA or billing system? Or are you stuck with workarounds?<\/p>\n<h3><strong>3. Support structure<\/strong><\/h3>\n<p>What happens after 5 p.m.? Can they triage issues directly with Microsoft? Do they offer white-label support to protect your brand\u2014or are you alone after hours?<\/p>\n<h3><strong>4. Microsoft ecosystem guidance<\/strong><\/h3>\n<p>Do they proactively help you maintain standing in the Microsoft ecosystem? Can they explain incentive changes, MAICPP rules, security scores, and designation strategies\u2014or do they just pass along links?<\/p>\n<h3><strong>5. Strategic enablement<\/strong><\/h3>\n<p>Look for providers who offer pitch support, campaign templates, sales coaching and dedicated account management from day one (not just when you hit someone else\u2019s revenue target).<\/p>\n<p>The right partner will anticipate what\u2019s next and help you get there faster.<\/p>\n<div class=\"sherweb-callout\">\n<p><strong>Looking for more than license delivery?<\/strong><br \/>\n  Our updated website reflects what modern CSPs need: strategic support, platform capability, and a partner who makes Microsoft easier.<br \/>\n  <a href=\"https:\/\/www.sherweb.com\/\">See how we&#8217;re building for your growth \u2192<\/a><\/p>\n<\/div>\n<style>\n<!--.sherweb-callout {\n  border-left: 4px solid #0078D4;\n  background: #faddd7;\n  padding: 1.25em 1.5em;\n  margin: 2em 0;\n  font-size: 1rem;\n  border-radius: 6px;\n  box-shadow: 0 0 0 1px rgba(0,0,0,0.05);\n}\n.sherweb-callout a {\n  color: #0078D4;\n  font-weight: 600;\n  text-decoration: none;\n}\n.sherweb-callout a:hover {text-decoration: underline;}--><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><br \/><\/style>\n<h2>Choose a partner who enhances your business<\/h2>\n<p>Indirect partners should help you do more, not make you settle for less.<\/p>\n<p>Letting go of the direct model may feel like a concession. But in today\u2019s partner landscape, it\u2019s often a catalyst for operational efficiency. The autonomy many partners once fought for has increasingly been replaced by administrative burden.<\/p>\n<p>Choosing an indirect CSP provider is your chance to redefine how you engage with Microsoft and how you deliver value to your clients. Done well, this isn\u2019t a step back. It\u2019s a strategic shift forward.<\/p>\n<p>You&#8217;re not just adapting to new rules. You\u2019re choosing the kind of support that will shape your growth, profitability, and partner standing for the long term. The right provider will make that transition feel less like a compromise and more like the next step in your evolution.<\/p>\n<p><strong>Want to compare your CSP margin to your actual profitability?<br \/>\n<a href=\"https:\/\/info.sherweb.com\/partners\/direct-csp-transition.html\">Explore how growth-focused partners are scaling faster with Sherweb\u2019s support.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adapting your cloud business to the CSP program can seem daunting. You might be wondering about w","protected":false},"author":167,"featured_media":25581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1154],"tags":[1124,499,94,1123,1125,1122],"class_list":["post-10123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-program-perspectives","tag-author-alexandre-laflamme","tag-csp","tag-microsoft","tag-microsoft-csp-distributor","tag-microsoft-csp-updates","tag-thought-leadership"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Switch from Direct to Indirect CSP | Sherweb<\/title>\n<meta name=\"description\" content=\"Microsoft\u2019s new rules make staying direct harder. Learn how to switch from direct to indirect CSP and protect your growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Switch from Direct to Indirect CSP | Sherweb\" \/>\n<meta property=\"og:description\" content=\"Microsoft\u2019s new rules make staying direct harder. Learn how to switch from direct to indirect CSP and protect your growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/\" \/>\n<meta property=\"og:site_name\" content=\"Sherweb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sherweb\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T16:22:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-06T05:27:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/r-swca2-app15-sherwebbl-change-font-czgcf8cmcjh3asb3.canadacentral-01.azurewebsites.net\/blog\/wp-content\/uploads\/What-to-look-for-in-an-indirect-CSP-partner-1200x480-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Laflamme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:site\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandre Laflamme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/\"},\"author\":{\"name\":\"Alexandre Laflamme\",\"@id\":\"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/91147221d4af4a0c65f198c771c4d041\"},\"headline\":\"What direct CSPs need to know before choosing an indirect provider\",\"datePublished\":\"2025-07-02T16:22:00+00:00\",\"dateModified\":\"2025-09-06T05:27:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/\"},\"wordCount\":1206,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/#primaryimage\"},\"thumbnailUrl\":\"\/blog\/wp-content\/uploads\/What-to-look-for-in-an-indirect-CSP-partner-1200x480-1.jpg\",\"keywords\":[\"Author: Alexandre Laflamme\",\"CSP\",\"Microsoft\",\"Microsoft CSP Distributor\",\"Microsoft CSP Updates\",\"Thought Leadership\"],\"articleSection\":[\"Partner Program Perspectives\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/\",\"url\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/\",\"name\":\"How to Switch from Direct to Indirect CSP | Sherweb\",\"isPartOf\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/sherweb-perspectives\/partner-program-perspectives\/switch-from-direct-to-indirect-csp\/#primaryimage\"},\"thumbnailUrl\":\"\/blog\/wp-content\/uploads\/What-to-look-for-in-an-indirect-CSP-partner-1200x480-1.jpg\",\"datePublished\":\"2025-07-02T16:22:00+00:00\",\"dateModified\":\"2025-09-06T05:27:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/91147221d4af4a0c65f198c771c4d041\"},\"description\":\"Microsoft\u2019s new rules make staying direct harder. 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